adidas 

executing adidas' 'FUTURE' campaign locally by increasing brand desire on the streets and creating an unprecedented platform to build brand momentum with the most influential individuals driving commercial activity and traffic towards the pop-up store retail experience.

A new, unique cultural pop-up has been created right in the heart of Istanbul, where music, fashion and art meet. Seven weeks of live music, workshops, screenings, talks and DJ concerts; Inspired by a generation of predecessors, 38 events and 45 artists with local and international talent were created. 5,500 visitors shared the moment and experience. We identified key events and curated their own events to generate a cheer on social media.

adidas Future House has become a cultural center for young creatives in the city and a new venue for a new cultural movement, showcasing young talents in music, fashion and art, a source of inspiration to create something for the future.

All events are free and introduced with a special microsite (www.futurehouse.zeroistanbul.com). Adidas Originals' social media channels and Zero Istanbul were used as a whole platform in 7 weeks of the event calendar. The site has reached over 8 million people due to contributors, influencers and celebrities.

Zero Istanbul, Another Cinema, without them

Limits Off

adidas 

executing adidas' 'FUTURE' campaign locally by increasing brand desire on the streets and creating an unprecedented platform to build brand momentum with the most influential individuals driving commercial activity and traffic towards the pop-up store retail experience.

A new, unique cultural pop-up has been created right in the heart of Istanbul, where music, fashion and art meet. Seven weeks of live music, workshops, screenings, talks and DJ concerts; Inspired by a generation of predecessors, 38 events and 45 artists with local and international talent were created. 5,500 visitors shared the moment and experience. We identified key events and curated their own events to generate a cheer on social media.

adidas Future House has become a cultural center for young creatives in the city and a new venue for a new cultural movement, showcasing young talents in music, fashion and art, a source of inspiration to create something for the future.

All events are free and introduced with a special microsite (www.futurehouse.zeroistanbul.com). Adidas Originals' social media channels and Zero Istanbul were used as a whole platform in 7 weeks of the event calendar. The site has reached over 8 million people due to contributors, influencers and celebrities.

Zero Istanbul, Another Cinema, without them

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Shopigo

Yönetmen: Rafael Cemo Çetin

D.O.P: Yakup Algül

Yaratıcı Yön: Rafael Cemo Çetin ve Dilan Gerede Erkaya

Yapımcılar: Mehmet Dağcı, Serdar Ormancı & Rafael Cemo Çetin

Uygulayıcı Yapımcı: Erdal Tuzla

Sanat Yönetmeni: Erdal Tuzla

Stilist: Laura Shakimova

Fotoğrafçı: Mustafa Nurdoğdu

Afiş Tasarımı: dartduvar

Edit: thepostbrothers & Alp Mert Dogucu

1.AC Kerim Hacıoğlu
2.AC Murat Can

Reklam filminin 6 dakikalık sinematik kısa film versiyonu Super Bowl ile

eş zamanlı olarak Turkish Airlines YouTube kanalından yayınlandı.

​

Client: Turkish Airlines
Director: Ridley Scott
Agency: Anomaly, Netherlands
Producer: RSA (LA), AZCeltic Films (Istanbul)

Turkish Art Dep.

Erdal Tuzla

Tuğçe Aydın 

Sıla Karakaya
Aired during Superbowli 2019

An exercise studio was set up at the Beykoz Shoe Factory to create a training atmosphere for Kerem Bürsin's Men's Sportswear shoot. A video production took place simultaneously with the photo shoot in collaboration with Dix Huit.

Art Director - Producer

Erdal Tuzla

To create a full-day experience celebrating Nike's Air Max model through the campaign Kiss My Airs and reveal the Vapor Max model in collaboration with the creator of Les Benjamins, Bünyamin Aydın.

 
Experience: “Air Quarters” was created at The Seed, Sakıp Sabancı Museum for a day for guests to experience the full Nike experience;

 
An influencer run was set for the morning where Istanbul's “it crowd” went on a run with PRC; Paris's most talked-about running crew on the coastline.
An Air Max wall showcased the history of the shoe model by featuring shoes from different eras. Talks were given throughout the afternoon featuring people like Deniz Koşan, Sinan Güler, Bünyamin Aydın and Trashhand to talk about art, food & beverages, sports and their experience with the brand and the model.
DJ's played throughout the day on the terrace where guests had a chance to enjoy drinks and dance around.
An “Air Studio” was created which imitated the Air Max shoot for guests to have the Kiss My Airs shoot experience with a professional photographer, and the pictures were e-mailed for guests to share on their social media.
A reveal moment was designed by Bünyamin Aydın for Vapor Max, where groups of 30 visited a specially-designed room to showcase the new model. The reveal was supported by a dance choreography in a pitch-black room.
The night went on with DJs playing to a crowd of 500.

Production Manager

Erdal Tuzla

adidas Originals 

adidas'ın 'GELECEK' kampanyasını sokaklarda marka arzusunu arttırarak yerel olarak yürütmek ve ticari etkinliği ve pop-up mağazaya doğru trafik kazandıran en etkileyici bireyleri marka momentumunu oluşturmak için benzeri görülmemiş bir platform yaratmak perakende satış deneyimi.

Müzik, moda ve sanatın buluştuğu İstanbul'un tam kalbinde yeni, eşsiz bir kültürel açılır pencere oluşturuldu. Yedi haftalık canlı müzik, atölye çalışmaları, gösterimler, konuşmalar ve DJ konserleri; Bir kuşak öncül tarafından esinlenilen 38 etkinlik, yerel ve uluslararası yeteneklere sahip 45 sanatçı yaratılmıştır. Anı ve tecrübeyi 5.500 ziyaretçi paylaştı. Sosyal medyada bir tezahürat oluşturmak için önemli etkinlikler belirlendi ve kendi olaylarını küratörlük yaptık.

adidas Future House, kentteki genç yaratıcılar için bir kültür merkezi ve müzik, moda ve sanatta genç yeteneklerin sergilendiği, yeni bir kültürel hareket için yeni bir yer, gelecek için bir şeyler yaratmak için bir ilham kaynağı haline geldi.

Tüm etkinlikler ücretsizdir ve özel bir mikro siteyle (www.futurehouse.zeroistanbul.com) tanıtıldı. adidas Originals'ın sosyal medya kanalları ve Sıfır İstanbul, bütün bir platform olarak, etkinlik takviminin 7 haftasında kullanıldı. Katılımcılar, etkileyenler ve ünlüler nedeniyle site 8 milyondan fazla insana ulaştı.

Sıfır İstanbul, Başka Sinema, onlarsız

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A collaboration was made with actor Dilan Deniz and basketball player Sinan Güler for the launch of Air Max's new campaign Kiss My Airs and Vapor Max. The two daily shots were created in two different studios and outdoors around the roofs of Galata to create a textured backdrop that overlaps with the old.

 
The photographs were then designed as a series of posters to be distributed in 9 neighborhoods around the town; Galata, Nişantaşı, Moda, Caddebostan, Beşiktaş, Arnavutköy, Bebek, Karaköy, Ortaköy. The distance reached for the project was over 3.2 million.

3 teams were formed to form Nişantaşı, Galata and Moda Hood Runners; Composed of creative minds who had a passion for running. The team members were selected from the locals of that neighborhood to inject the fun side of entering the area, with a variety of skill levels from photography to DJ, luck to tattoo to graphic design.

 
Each team was filmed in their own neighborhood, using the local texture as the background. Famous streets and cafes were used to take team pictures, along with shots featuring graffiti work, terraces and parks.

 
These were distributed in 20 different locations around the city in the form of posters reaching 3.2 million viewers.

Photos

Barbaros Kayan

Production Manager 

Erdal Tuzla

Integrating fun into the neighborhood and creating a working community, including people who have never run before.  
 

3 teams were formed to form Nişantaşı, Galata and Moda Hood Runners; Composed of creative minds who had a passion for running. The team members were selected from the locals of that neighborhood to inject the fun side of entering the area, with a variety of skill levels from photography to DJ, luck to tattoo to graphic design. These teams had to meet once a week in their own neighborhoods and face the local crowd within 3 kilometers. Posters promoting teams were distributed around the city, indicating meeting locations and working hours.

Moda Hood Runners, Galata Hood Runners and Nişantaşı Hood Runners started their weekly work in May. Beginning of studies​​ A hotspot (MOC, Walter's Coffee, Federal Cafe) was selected in each region as the hotspot. The hotspots included signage sheets and boards with pictures of the team along with running routes. A second hotspot is the changing place for runners who know about running. Emails were sent to enrollees each week to be part of the working team to provide information on that week's work.

Each run started at the hotspot and ended at an event site that team members picked up that week. The events encouraged locals to join the team and underlined the fun side of working as an athlete and diversified the drinking and finger food to a party at Wina at a barbecue in Soho.

Accounts: 
aprilsihoodrunners 
fashionhoodrunners 
galatahoodrunners

www.its-istanbul.com

Production Manager 

Erdal Tuzla